| The way you design your web site affects your | | | | kind of multimedia on your web site and if you want |
| visitors' online experience. As each visitor to your site | | | | to use images, try and keep them small and to a |
| is a potential customer, the easier they find your | | | | minimum. |
| web site to use and the more they enjoy being on it, | | | | You should also define height and width in all tables |
| the higher the chance that they will make a purchase. | | | | and graphics as this aids download time. |
| Therefore, a well designed web site really CAN boost | | | | Tip 3: Make It Easy For People To Find Their Way |
| your sales! | | | | Around Your Site |
| In this article I'll share my five favorite web design | | | | Your site's navigation should be as simple and as |
| tips to help you increase your online sales. | | | | straight-forward as possible so that people can find |
| Tip 1: Choose Your Colors Carefully | | | | what they're looking for easily. Don't lose sales |
| The colors that you use will determine how your | | | | because people can't find what they want. |
| web site comes across to your visitors. Dull colors will | | | | Put a link to your homepage on each page on your |
| make your site seem plain and boring whilst overly | | | | web site. This will help visitors who didn't enter your |
| bright colors can make it seem chaotic and | | | | web site via your homepage to find their way |
| unprofessional. | | | | around. |
| Red and Yellow draws the eye in. Therefore it can | | | | You can simplify your navigation by making every |
| be a good idea to use these colors for banners and | | | | page accessible via two links from your homepage |
| adverts that you want your visitors to focus on. | | | | and no more than three links from any other page. |
| However, use these colors sparingly because they | | | | Tip 4: Make It Easy For Visitors To Contact You |
| cause eye strain which means that visitors won't | | | | Place your email address, or at least a "Contact us" |
| want to look at your web site for long periods of | | | | link, clearly on every page. If people have to hunt |
| time. | | | | around to find your contact details, chances are |
| Tip 2: Avoid Slow Loading Web Pages | | | | they'll get fed up and leave your site without buying |
| The amount of time that your site takes to | | | | anything. |
| download is critical. If it takes too long to download, | | | | Tip 5: Make Your Sales Copy Easy To Read |
| you'll lose potential customers who can't be bothered | | | | Chunks of text are off putting and are therefore |
| to wait. | | | | unlikely to get read. This means that if your |
| There are things you can do to speed up how long | | | | well-worded sales pitch is written in long unbroken |
| your site takes to download. Images and media are | | | | paragraphs, it will go un-noticed. |
| the worst culprits when it comes to slowing down | | | | Use space and bullet points to break up text in order |
| your loading time. I advise you to avoid using any | | | | to encourage people to read it. |