| The way you design your web site affects
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| | and if you want to use images, try and
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| your visitors' online experience. As each
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| | keep them small and to a minimum.
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| visitor to your site is a potential
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| | You should also define height and width
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| customer, the easier they find your web
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| | in all tables and graphics as this aids
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| site to use and the more they enjoy being
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| | download time.
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| on it, the higher the chance that they
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| | Tip 3: Make It Easy For People To Find
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| will make a purchase.
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| | Their Way Around Your Site
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| Therefore, a well designed web site
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| | Your site's navigation should be as
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| really CAN boost your sales!
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| | simple and as straight-forward as
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| In this article I'll share my five
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| | possible so that people can find what
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| favorite web design tips to help you
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| | they're looking for easily. Don't lose
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| increase your online sales.
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| | sales because people can't find what they
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| Tip 1: Choose Your Colors Carefully
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| | want.
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| The colors that you use will determine
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| | Put a link to your homepage on each page
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| how your web site comes across to your
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| | on your web site. This will help visitors
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| visitors. Dull colors will make your site
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| | who didn't enter your web site via your
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| seem plain and boring whilst overly
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| | homepage to find their way around.
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| bright colors can make it seem chaotic
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| | You can simplify your navigation by
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| and unprofessional.
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| | making every page accessible via two
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| Red and Yellow draws the eye in.
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| | links from your homepage and no more than
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| Therefore it can be a good idea to use
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| | three links from any other page.
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| these colors for banners and adverts that
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| | Tip 4: Make It Easy For Visitors To
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| you want your visitors to focus on.
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| | Contact You
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| However, use these colors sparingly
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| | Place your email address, or at least a
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| because they cause eye strain which means
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| | "Contact us" link, clearly on every page.
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| that visitors won't want to look at your
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| | If people have to hunt around to find
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| web site for long periods of time.
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| | your contact details, chances are they'll
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| Tip 2: Avoid Slow Loading Web Pages
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| | get fed up and leave your site without
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| The amount of time that your site takes
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| | buying anything.
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| to download is critical. If it takes too
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| | Tip 5: Make Your Sales Copy Easy To Read
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| long to download, you'll lose potential
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| | Chunks of text are off putting and are
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| customers who can't be bothered to wait.
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| | therefore unlikely to get read. This
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| There are things you can do to speed up
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| | means that if your well-worded sales
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| how long your site takes to download.
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| | pitch is written in long unbroken
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| Images and media are the worst culprits
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| | paragraphs, it will go un-noticed.
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| when it comes to slowing down your
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| | Use space and bullet points to break up
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| loading time. I advise you to avoid using
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| | text in order to encourage people to read
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| any kind of multimedia on your web site
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| | it.
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