| The product is about teaching your parrot how to | | | | subscription box on his site to capture emails and |
| talk. Now THAT is a niche! are a few niche | | | | then build credibility with visitors who don't buy on |
| information products targeting pet owners. Creating a | | | | the first visit, and in the case study above, that's |
| product for pet owners is a very sound idea. People | | | | 95% of people!Having listened to Frank talk on a |
| love their pets more than anything else they | | | | bunch of internet marketing teleseminars I know that |
| own.Frank Kern created a product for parrot owners | | | | his aim is not to fiddle around too much with any one |
| that is making him $20,000 a year on autopilot. A | | | | site. His method is called the "Underachiever Method". |
| search for "parrots" in the Overture inventory tool at | | | | His aim is to create 50 sites that generate money |
| returned 88,000 results. That means 88,000 people | | | | such as the parrot site. What a good idea. 50 |
| searched for that term in February 2004.Let's see | | | | streams of income that run on autopilot.That got me |
| how Frank is making money on autopilot with his | | | | to think. If he can create 50 sites like that, for me to |
| product. By typing "parrots" without the quotes into | | | | create just one site is good enough. I started to |
| Google's search box, I see that on the right side of | | | | research my own niches. I asked myself what other |
| the results page, Frank's parrot site is listed in the | | | | pets could people be interested in that would create |
| number one position.It's very likely that Frank pays | | | | that kind of income?I searched for the following |
| only the minimum of five cents per click with his | | | | terms and found how many people searched for |
| Adwords campaign because there are only three | | | | those terms.Rabbits - 139,995 Humming Birds - |
| other ads on that page. Let's say that Frank gets | | | | 110,692 Ferrets - 76,820 Tropical Fish - 155,579 |
| two percent of people who search for "parrots" to | | | | Hunting Dog - 30,725Woh! Excellent potential - bling |
| click on his ad.He probably gets more than that since | | | | bling. I searched on Google and didn't find anyone |
| it's a very good ad. The wording of the ad hasn't | | | | selling information products on rabbits or hunting dogs. |
| changed for weeks so it must work, I've checked.At | | | | I did find one on ferrets and tropical fish. That |
| two percent click through rate (ctr) that means 1,760 | | | | shouldn't stop me from creating a product on ferrets |
| people visit his parrot site. If just five percent of | | | | and tropical fish. There's always room for |
| people order Frank's product at $37.77, he's making | | | | improvement or joint ventures.I looked at "hunting |
| $2898.72 per month. That's really an exact figure and | | | | dog" more closely and saw that some related |
| I'll show you how I came up with it.Frank uses | | | | keywords are:"rabbit hunting dog" "hog hunting dog" |
| Clickbank as his payment processor. They charge $1 | | | | "squirrel hunting dog" "deer hunting dog" and a lot |
| + 7.5% for each transaction, that means out of | | | | more.There are so many niches yet untapped it's |
| $37.77, Frank gets $33.94.Five percent of people | | | | unbelievable. I think I'm going to create an information |
| ordered so that's 88 orders. 88 x $33.94 = $2986.72 | | | | product for hunters and use all those little niches for |
| Subtract the cost of pay per click advertising of $88 | | | | the chapters. I don't mind revealing all this to you |
| and that leaves Frank $2898.72 for the month. | | | | because I've got a bag full of niches that I've |
| Multiply that by 12 months and Frank makes | | | | researched.One method I use to find niches is to |
| $34,784.64 a year. That's a nice income from a one | | | | type in just a single keyword into the Overture tool |
| page website using one source of advertising don't | | | | and look at all the related keyword phrases. Those |
| you think? Frank could spend an hour a week to | | | | related keyword phrases are your niche markets.If |
| monitor his Google ads and that's all the work he has | | | | you're going to create a niche product, set up a |
| to do for his site.Frank could probably double his | | | | Google campaign to survey the market to see the |
| income by making a few changes to his business. | | | | potential success. Once you're certain it's going to be |
| Since he doesn't run an affiliate program, he could | | | | successful, go to a bookstore like Barnes and Noble |
| switch his payment processor to one that takes a | | | | and look up a book or magazine about your niche. If |
| lower percentage of his earnings.Frank could also | | | | there isn't a book about your niche then you really |
| raise his prices. If he studies his market of parrot | | | | should look for another niche.Look through the book |
| owners he'll probably figure out how much they | | | | to see what kind of content it contains. Now go to a |
| spend on their parrots. Parrots aren't cheap pets. | | | | freelance site such at and hire freelancers to write |
| Also, pet owners WILL spend a lot of money on | | | | your ebook for you.Then set up a one page website, |
| their pets. People send their dogs to obedience | | | | hook it up to a payment processor such as Clickbank |
| school, grooming services, and buy them all sorts of | | | | and then send some traffic to the site. This should |
| pricey things.All Frank has to do is send his list of | | | | take you no more than a month working part-time or |
| customers a survey asking them how much the | | | | two weeks working full-time.Good |
| information that they bought is worth to them. He | | | | luck!------------------------------Copyright 2004 Gary |
| could raise his price for the product or create a | | | | HuynhGary Huynh is an independent internet |
| version 2 and sell more to his existing customers. He | | | | marketing consultant.He works full time researching |
| could also sell parrot supplies to his existing | | | | and implementing new streams of profit for his |
| customers.Another thing Frank could do is have a | | | | existing business and for clients. |