The Howl Issue #3

I hope everyone had a great Thanksgiving andimportance that employees are recognized as the
looking forward to an even better Christmas. Itrue reason for success. Family issues must not
personally am now getting into the Christmas spiritpenetrate the business environment. Holding family
after spending all day Saturday and most of Sundaybusiness meetings, off site, on a regular basis is highly
putting up the lights outside and helping decorate therecommended.These meetings should be used to air
tree. As this year comes to an end and we celebratefeelings, check boundaries and clarify roles and
the holiday season, most of us have a lot to beresponsibilities as they are being played out. The
thankful for. I know I count my blessings everydayPresident must keep his finger on the pulse of the
and look for opportunities to reach out to otherscompany culture and environment. Family members
that may need help, support or encouragement. Havemust be challenged as issues arise that are
a wonderful holiday season and a prosperous Newdetrimental to the long term success of the
Year. Reach out to someone.If you missed Issues #1company. Some companies create a "Code of
& 2, e-mail: for copies of these issues.This month'sConduct" just for this reason. Regular confidential
issue contains:- The Housing Bubble --- Is It Finallyemployee surveys are also a useful tool in this regard.
Ready to Burst?"- First in a series on "The Challenges(E-mail for a complimentary copy of "A Guide to
Facing Family Owned Businesses"--- How can youLeadership Succession in the Family Business")It's
turn over your business to your children withoutyour company, it's your legacy and when all the cards
creating chaos?- Kids and Guns- 15 Revealingare played it is still ultimately your decision. Listen to
Questions To Ask A New Sales Candidate- Clientyour employees, listen to your executive team, get
Corner --- "My Kids Can't Cut It"The Housing Bubblesome outside advice and then ----- trust your
--- Is It Finally Ready to Burst? ---- Economists haveinstincts as a professional business person.
been predicting the burst of the bubble for the pastRemember, you can always sell the business or bring
five years. Every year they have been wrong. 2005in an outsider as
was supposed to be the year when things really___________Kids and Guns ------ I'm probably
started to slow down. Low and behold, 2005 wasgoing to get a lot of negative feedback about this
another banner year. Those in the building supplybut so be it. Just prior to sitting down for
business are sitting around smiling as they count theThanksgiving dinner I was reading the local
profits. I am not an economist, thank God, butnewspaper and came across an article titled, "How
maybe, just maybe the economists are going toyoung is too young to hunt?" The newspaper had a
finally be right as some signs are beginning to showpicture of a young boy, 6 years old holding a .223
that may indicate a slow down in the housing boom.caliber rifle with a scope. He was all dressed up in
And of course, the auto industries problems,camouflage gear. The article talked about this young
specifically General Motors with their recent layoffsboy killing his first deer when he was five years old
and plant closure announcements just adds strengthwith one shot from his .223 caliber rifle. The boy
to this conjecture. What's the old saying? "So goeshimself was excited as he talked to the reporter."I
General Motors, so goes the economy."Sales ofshot it right behind the front shoulder. Dropped it
existing homes fell almost 3% in October and theright in its tracks," the boy said. This boy of six
decline could have been higher except for thestands 4 feet tall and weighs 50 pounds. He's a good
demand created by the surge of Hurricanes,student that earned an award for responsibility in
especially Katrina. The level of unsold homes inkindergarten that year. KINDERGARTEN!But he'd
October was at its highest peak in nineteen years.rather be hunting. "I like it," he said. "Shooting a gun
Some of this may be attributed to the fact thatand shooting at the animals and killing them."The
prices have risen at a pace not seen in twenty fivearticle went on to talk about an eight year old girl
years. A chief real estate economist stated; "Thethat made headlines last month by shooting the first
housing boom has likely passed its peak. (We haveblack bear of the season. This was in Maryland and
heard this before) The boom is winding down. Ithere is no minimum age limit for hunting. You have
expect continued softening in housing." (David Lereah,to be sixteen or eighteen in most states to drive a
chief economist for Realtors.)Economists also predictcar but you can shoot a .223 caliber rifle with a scope
that the buildup of unsold homes across the nationat 5 years old. Now, I have to say that although I
would dampen the surge in prices that saw 69 citiesam not a hunter, I am not opposed to hunting. I am
report double digit price increases this summeralso not opposed to guns. I own one myself. After
compared with third quarter 2004. Another predictionall, it's legal to carry a concealed weapon in Florida
is an additional ½ point increase in interest rates(It's a matter of state pride that we return fire in a
by June of 2006 which could create a slow down indrive by!) But, I do shudder when I think about a five
price increases to about 5% next year.In referenceor six year old in the woods with a .223 caliber
to new construction, it also has shown signs that theweapon, even if they are with their Father who may
bubble may be ready to burst. Housing constructionbe an expert hunter. A .223 caliber rifle can kill
and new building permits were down sharply insomeone or something a mile away. Beyond that,
October. The Commerce Department reports thathow do we determine that the maturity level and the
construction of new homes and apartments fell byresponsibility level of a six year old are such that
almost 6%, which was the biggest decline in sevenwhat is learned about weapons in the woods stays in
months. Applications for new building permits fellthe woods when that child begins to mature?Yes,
almost 7%, which is the biggest decline in six years.the federal government spent a lot of money on a
Nariman Behravesh, another expert chief economiststudy that said, "Guns do not turn children into
stated, "We are likely to see a steady downwardcriminals." This study concluded the best way to
trend in housing activity over the next few months.reduce firearm related violence is to buy them a gun
Mortgage rates are at the highest level seen in moreand teach them how to use it responsibly. Give me a
than two years." National Association of HomeBreak!Let's not forget, guns are unregulated
Builders said a new survey showed builder optimismconsumer products. In Texas guns are said to kill six
fell in November, the largest amount since thechildren and teenagers every week of every school
September 11th terrorist's attacks.So, is the bubbleyear. I personally believe that guns and kids are a
ready to burst? Many economists seem to thinks so.volatile combination. Between 1996 and 2000, 1,541
However, the statistics cited have been cited in thechildren died in Texas from gun violence and for
past. The predictions of a bubble burst have beenevery child that died, four others went to the
reported in the past. On the other hand, someemergency room for gun related injury. Six out of
economists disagree at least partially. David Seiders,ten child suicides are completed using guns. And this is
chief economist for home builders stated that hejust in Texas.To close my RANT and OUTRAGE
believed that sales of both new and existing homes,about a five year old with a .223 caliber rifle, I want
while still setting records for a fifth consecutive yearto site a project called the "Lion & Lamb Links". This
in 2005, will only see a small 5% decline in 2006. Thiswas a study that asked the question, "What do you
would represent a very soft landing (5% is not muchthink your pre-schooler would do if he or she found a
considering the growth we have experienced overreal gun---- after repeatedly warned NOT to touch a
the past five years). Do they really know? Whogun." The results of this project are shocking.First a
knows? Maybe that's why Roosevelt said he wouldpolice officer was brought into a class of 60 children.
only deal with "One Armed Economists." So theyHis message was clear and precise. "Don't touch guns
couldn't say, "On the other hand"...Be cautious in 2006.--- they are deadly and dangerous. If you see a gun,
Don't panic but don't bet the farm. Initiate aleave the area. Tell an adult." The children were asked
contingency planning process. If you don't need theto repeat his words and they could answer his
plan in 2006, so what, sooner or later the economistsquestions. They were later left alone with disarmed
might get it right and that contingency plan that youguns and the majority of the children picked them up
have tucked away will becomeand shot everything in sight. This was reported by
___________First In A Series On Family OwnedHardy in a NY Times editorial.The second study with
Businesses------ In 2006 we will try to cover many ofa different group of children lasted five days. The
the issues and challenges in "The Howl" that facechildren were instructed on how to make good
privately held family owned businesses.choices, how to resist peer pressure and how to
Every family owned business faces difficultdistinguish toys from dangerous objects, guns. The
challenges. Readers are encouraged to e-mail withresults were the same. When left alone the children
comments, questions and topics for discussion relatedbegan playing with the guns just as group one did.
to the challenges faced by family ownedMost of the six year olds could tell the difference
businesses.How can you turn the business over tobetween the toy guns and the real guns but they
your children without creating chaos--- This isplayed with them anyway.Ask yourself, would your
probably the toughest question any business ownerkid play with a gun, even if you trained him in the
that has family working in the business will ever face.woods to hunt? Does your six year old have the
However, the answer is simple. The answer is..... Itmaturity to handle the knowledge about something
depends. It depends on how well you (the owner)as deadly as a gun?I apologize in advance to my gun
have prepared yourself and your child for thisdistributor friends. But I've got to say, I would be
transition. Have you planned this out? Has yourawful nervous hunting in the woods knowing there
successor been trained, developed and prepared forwere 5, 6, 7 & 8 year olds in those woods with
the transition? This is pretty easy if you only haveloaded rifles. In fact, you won't catch me near the
one child in the business and he/she just happens towoods during hunting
be the next Jack Welch of wholesale distribution. This_______________________________15
child has worked outside the business for someoneRevealing Questions To Ask A New Sales Candidate1.
else for a minimum of five years. They haveTell me about why you want to succeed at sales.2.
completed their MBA and they worked their way upWhere does your sales passion come from?3. What
in your organization starting in operations or customeris the last sales book you read?4. Tell me about the
service. They don't walk around with their silverlast book you've read on creativity.5. Tell me about
spoon visible and they don't wear their family title onthe biggest sale you ever made.6. What was the
their sleeve. "Piece of Cake!"Let's face Reality--- Thatbiggest reason you got it?7. Tell me about the
scenario, although it certainly does exist, is thebiggest sale you lost.8. What do you say when a
exception and not the rule. In most cases privatelyprospect says, "I want to think it over"?9. What do
held businesses generally have several familyyou say when a prospect says, "I'm satisfied with
members working in the business. When themy present supplier"?10. What do you say when a
president has more than one child in the business,prospect says, "Your price is too high"?11. How often
things start to get more complicated. Before we divedo you listen to or read personal development
into that challenge, "How do we select the nextinformation?12. When did you attend your last
President?" let's review a few statistics.- Familyseminar?13. How do you improve your presentation
business is the driving force behind the US economyskills?14. What is your most creative approach to
providing over 50% of our employment- 59% offollow-up?15. Give me your 30-second personal
family owned businesses have only 1 or 2 owners-commercial. Your elevator speech.These are just a
25% of family owned businesses surveyed in 2004few examples to get you started in the
stated they would seek non family member CEO's___________Client CornerRickI just turned 70
for succession- Key areas that family ownedyears old. I am ready to turn over the reigns of my
businesses seek advice and counsel on include:---company to one of my three sons. I own a
Strategic Planning--- Organizational Design---____parts distributor with revenues that should
Operational Effectiveness--- Leadershipexceed $48 million by year end 2005. All three have
Development--- Succession Issues--- Compensation---worked in the business for the past 15 years. I don't
Sales Effectiveness--- Risk ManagementNow, how dowant to sell and I really want one of my sons to
you decide on who should be the next President? Ifcarry on the family legacy. My problem --- I don't
you are not one of the lucky few described in theknow which son to hand the Presidency to. I hired a
opening scenario and you have multiple familyconsultant to do an assessment to help me make a
members working in the business, your stress level isdecision. The consultants, after doing a battery of
already at a high point. First, many if not all familytests and interviews determined that my current
members working in the business have feelings ofVice President of sales is the only internal candidate
entitlement to some degree. This is generally true ofthat is qualified to take over as President. This
at least one if not all of the president's kids. Choosinggentleman has been with me for 25 years, he's a
the next president becomes even more difficult ifgreat guy, and I have no doubt that he can do the
the children have used their name as a title instead ofjob but he is not one of my sons. To complicate
the actual title of the job function they performedmatters even more, the son that I was leaning
and the position they hold in the company (This istowards handing the Presidency to got the worst
often unintentional and some kids don't even realizerating of anybody on the 360 degree review. In fact,
it). This difficulty increases exponentially if none ofthe consultant privately advised me that I should
the kids have demonstrated a high level ofconsider getting this son out of the business before
competence, respect for all employees, leadershipmy transition into retirement. They also advised that
skills that pattern the servant style and at least someone of my two remaining sons may be able to step
promise of potential to fill the president'sit up and take over the reins in three to five years.
shoes.Although the majority of parents would preferHe is 45 years old now. I can't wait that long to
that their children take over the business and carryretire. What do you recommend?George ------ Mid
on the family legacy, this is not always the bestWestDear George:You are facing quite a dilemma.
option available. I know it is difficult for any parent toObviously, the easy answer is to sell the business.
admit that their child may not possess the skill setsHowever, I take it from the passion in your memo
necessary to take over as President of thethat you will not consider that option. At 45 years old
company. However, that situation actually does existyour son should be ready to take over as president
in many family businesses.What are the options ifnow. If he is not ready now, chances are not great
Junior isn't ready? --- The first two questions to askthat he will be ready in 3 to 5 years. You haven't
yourself are: "Will Junior ever be ready?" "Does Juniordone a very good job as his coach and mentor. That
have the ability to learn how to becomebeing said, if you are adamant about one of your
President?"As difficult as it is to accept, your answerssons taking over the business you might want to
to these questions alone are not good enough. If youconsider this scenario. Appoint your VP of sales as
have a Board of Directors, you should solicit theiryour successor with the understanding that one of
input and recommendations. Hire a Human Resourcehis primary responsibilities is to develop your son to
Consultant to do an assessment of not only Juniortake over the company in three years. Make sure
but other executives in your organization that maythat you are generous to this VP in constructing a
be qualified for the Presidency. Conduct 360 degreecontract that makes him well if something happens
reviews to get input from peers and subordinates.to you and your sons decide to throw him off the
Precisely define the Presidents role and responsibilitiesbus. If your son doesn't develop enough to really run
and match these requirements to Junior's skill sets. Ifthe company in three years, you might consider
you don't have a board, create one before theleaving your former VP of sales in the role of
transition. Include the following action items as part ofPresident and appoint your son CEO. He could be the
the transition plan:- Create a development transitionoutside face for the company, carryon the family
training program for the new President (This shouldname but have your President run the business on a
be designed as an internship)- Clearly define theday to day basis. This assumes that your son is
former Presidents role after the transition. Will hewilling to play that role and supports the President in
remain and come into the office? Will he becomehis day to day role. It is not the ideal solution but it is
Chairman of the Board? What responsibilities will thean option that can be considered. However, be very
former President retain?- Manage the expectations ofcautious in determining what your sons are willing to
other family members. Do not allow family tension toaccept and how they will react. A family legacy
create tension in the business. This could lead tomeans nothing if the business goes down the tubes
employees taking sides.- Use your attorney to coverdue to internal strife caused by intolerable family
all legal issues- Create a real Board of DirectorsTheissues. This is a short answer that requires a lot more
Family business can be complex--- The familydiscussion.Good Luck and let me know how things
business structure can be complex and confusing.progress.Rick E-mail for prior issues of The Howl. Dr.
This is especially true when numerous familyRick Johnson () is the founder of CEO Strategist LLC.
members work in the business. The business isan experienced based firm specializing in leadership
composed of interdependent relationships betweenand the creation of competitive advantage. Rick
functions and people that depend on the ability toreceived an MBA from Keller Graduate School in
work toward common objectives. A family ownedChicago, Illinois and a Bachelor's degree in Operations
business with multiple family members has twice asManagement from Capital University, Columbus Ohio.
many opportunities for mistakes, resentments andRick completed his dissertation on Strategic
complacency. Teamwork is essential and effectiveLeadership and received his Ph.D.
communication is critical. It is of paramount