| The beauty of the Internet is the
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| | a search for
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| inherent open nature of competition. It
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| | "site:competitorsdomainname." You'll be
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| is so open, you can check indexes when
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| | presented with a list of their pages, the
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| analyzing the competition to improve your
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| | meta title and meta description. This
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| site.
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| | works particularly well with Google.
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| Analyzing the Competition
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| | The resulting list of pages can be
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| A key step to any search engine
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| | analyzed in a couple of different ways.
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| optimization effort is to analyze the
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| | First, you can isolate the particular
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| competition. The simplest way to do this
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| | keywords being pursued by the site. These
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| is to simply go to their site and look at
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| | should then be compared to your site to
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| the code. Most browsers let you do this
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| | ascertain whether you're missing
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| by clicking the "view" tab and then
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| | anything. You almost always are missing a
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| selecting "source."
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| | key niche. Second, you can analyze the
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| You competition isn't stupid. Many sites
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| | meta description to see both the layout
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| will bar browsers from showing source
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| | and particular formation of sentences and
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| code using the above technique. If your
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| | keyword placement they are pursuing.
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| competition takes this step, is there
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| | Again, compare it to yours. Using this
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| anything you can do? Yes, there is.
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| | process, you can get an idea of how your
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| Indexes
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| | efforts differ from a competitor.
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| Almost everyone knows how to check if
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| | Importantly, this approach should not be
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| their site is indexed in a search engine.
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| | overvalued. It is only a glimpse of the
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| Simply go to the engine and search for
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| | competitor's site, not a thorough review.
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| "site:yourdomainname." This technique can
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| | It will tell you nothing about how pages
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| also be used to see what your competition
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| | are arranged, keyword density approaches
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| is up to.
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| | and so on. You'll have to hunt and peck
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| If you want to see a glimpse of how a
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| | around the site for that information.
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| competitor is pursuing search engine
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| | Still, the meta information gained from
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| optimization, check how many pages are
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| | this approach makes it worth a go if you
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| indexed in the relevant search engine. Do
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| | are shut out from the code of a site.
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