| You may be familiar with the tale of Everybody, | | | | This repository of front-office client facing activity |
| Somebody, Anybody and Nobody it goes like this. | | | | ensures that when a business is dealing with the |
| There are four people called Everybody, Somebody, | | | | most critical asset a business has, its customer base, |
| Anybody and Nobody. When there was a critical task | | | | there is no excuse for dropping the ball. Having |
| to be done, Everybody was sure that Somebody | | | | available the most up-to-date information on |
| would do it. Anybody could do it but Nobody did. | | | | customer activity from disparate parts of your |
| Somebody was angry that Nobody did it, and | | | | business and made available to everyone that needs |
| Everybody was confused because Anybody could | | | | it when they need it is one of the most dramatic and |
| have done the job. Everybody thought that Anybody | | | | obvious benefits to be derived from implementing a |
| could do the job but Nobody did what Anybody | | | | CRM solution. |
| could do. | | | | Microsoft Dynamics software empowers a business |
| Everybody blamed Somebody when Nobody did | | | | to make the obvious savings in time and expense |
| what Anybody could have done. | | | | looking for client information and the status of an |
| Microsoft understands that this scenario is played out | | | | order when Nobody needs to go hunting for |
| every day in our businesses up and down the | | | | information from some unknown individual or location |
| country. Management and business owners must | | | | in your business. It is there on their desktop or laptop |
| take responsibility for this state of affairs, it is not | | | | whether in the office or accessing the information |
| the result of incompetent staff it is the result of | | | | from on the road through a mobile device and it is |
| poor communications and lack of information when it | | | | there when they need it most usually when a client |
| is needed and when it counts with a Microsoft | | | | or prospect is on the telephone and wants to know |
| Dynamics CRM solution you can cure this problem. | | | | now. |
| Implementing a Customer Relationship Management | | | | With a Microsoft Dynamics CRM Nobody can deny |
| (CRM) solution empowers Everybody to know what | | | | responsibility for dealing with a client situation if the |
| Somebody needs to do, Anybody can pick up the | | | | information is there at their fingertips, while |
| job and Nobody needs to take the blame. There is | | | | customers and prospects benefit enormously from |
| no excuse for not knowing that something needs to | | | | an enriched customer service experience. Most |
| be done, especially when it is at the front-office client | | | | importantly, your business benefits from the |
| facing part of your business and youre dealing with a | | | | enhanced customer perception of a greatly improved |
| prospect making an enquiry or an existing customer | | | | customer service as your business and its constituent |
| asking about where a delivery is. | | | | parts are all in the loop as to what is happening with |
| A Microsoft Dynamics CRM captures all enquiries into | | | | any prospect or customer at any particular time. |
| a business from prospects and customers and allows | | | | To come back to our initial tale, Anybody can do |
| everyone in a business to know exactly what the | | | | Somebodys job and Everybody is responsible for |
| status of a customer or prospect is at any point in | | | | your business truly becomes a team. As for Nobody, |
| time, not perhaps real-time but extremely quickly and | | | | they dont exist anymore and Nobody certainly gets |
| in a way that traditional reporting methods just | | | | hurt. |
| cannot deliver. | | | | |