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Article #268: Funding Source s, What to Look For When On the Hunt, and How To Present

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Now that you have written your business at what cost to you?)
plan, have your preliminary financial 8. How much reporting do you have to do
data in place, you need money to make it to them?
happen. After you have looked at the available
How do you find that money? If you have Angels that you can find, the available
saved up some, you can use that, or you Venture Capitalist you can find, you need
can go to friends and family and get some to decide which path is the best way to
money from them, if they support your go for your company and your "style".
concept and think you can do it. (F/F/P If you are confident that you will need
phase) Venture Capital level funding, after you
There are two other sources to go to as narrow your search down to the Venture
well, Angels or Venture Capitalist. Capitalist you are going to target, and
An Angel is a person or group that have answered the above 8 (and a few more
typically gives a startup up idea from I'm sure) questions, you need to decide
$25K to as much as $1M (that much is if you need to go to an Angel first.
typically an Angel Group) to begin At this point you start fine tuning your
developing the Proof of Concept or the financial section to meet the needs of
product itself. You should go to an Angel the Investor you are going to approach.
Funding Source if you need less than $1M, The over all business plan stays the same
and typically less than $500K, to get through this process (unless you are fine
your product built, or if your plan tuning it to meet development/production
requires a Proof of Concept, the Proof of needs due to feedback, etc.). The only
Concept built. part of the business plan that changes is
If you go to an Angel or Angel Group you the Financial Section(s) and that changes
need to look at some factors before based on the target Investors. You
starting to talk to them. Do some already have in your plan the steps to go
research and find out: live and to go to revenue. You have your
1. What the person/group you are milestones written down, etc, in the
interested in asking money from typically plan, and you have "line items" in the
invests their money in. financial section that correspond.
2. If they accept Venture Capital as a Example:
future source of funding. You are going to create a software
3. If they are willing to add more cash hardware intensive service product that
down the line to help reach that "next" requires FCC approval of the Concept. To
milestone. create the Proof of Concept to meet the
4. If they have contacts with people that FCC needs, you need $750,000, but to go
may be interested in providing more money to revenue you will need roughly $35M
should the need arise. (which includes the $750K). You are able
5. If they have contacts that may want to to get a Friends/Family/Personal Pockets
use your product/services. (F/F/P) round up of $150K.
6. How much control/hands on activity Your research shows that the available
they want to have with your company. (Do list of Venture Capitalist out there that
they want to sit on your Board of would fund this project require you to
Directors or Board of Advisors, do they have your FCC permits in place, a working
have any say on how the money is spent model of your service product in place,
within the company?) and 1 solid customer ready to pay for
7. And if you are going for a lot more your services once you are able to build
money in the near future, if they work out.
with or know any Venture Capitalist that In this example you would need to go to
like your industry/product type. one or more Angel Investors to help you
It is the recommendation of TDBell reach the remaining $600K to get your
Enterprises, Inc., that you work with prototype up and running to do the
your Angel Investors as an Equity Play, testing that will satisfy the FCC. You
meaning they get a small portion of your would want to find an Angel or Angel
company for the money they invest. We do Group that allows for future rounds of
not recommend that you use the money as a Venture Capitalist backed funding. This
loan. group would hopefully be willing to add a
A Venture Capitalist is typically a bit more in if needed to go past any
person or company that has gone to from "gotcha's" that may crop up as you answer
one to many people, companies, retirement the FCC requirements.
funds or other large pools of money and Now that you know you are going to an
created a Venture Fund that is geared to Angel or Angels you rewrite your
one or more industries/products/services. financial section to show an investment
These funds typically finance a company of $150K (F/F/P), the need and the use of
from $500K to over $200M, taking stock in the $600K from the Angels, and when the
the company as "collateral". remain investment of $34,250,000 will be
Like going to the Angel Investors, you requested and how it will be used.
need to look at a few things when you go When you write up your presentation to
to a Venture Capitalist: the Angel(s) you show the Living business
1. Has the person/group invested in plan, current Financials, and talk to
companies in your industry? your needs.
2. At what stage of the company (Proof of When you get to the Venture Capitalist
Concept, Development, Revenue in place later you write up your presentation, you
(and if so, at level of revenue is show the current business plan, which no
required), etc.) longer has the Proof of Concept stage in
3. Are they going to be Sole Investors at it (it's completed successfully, and not
this stage, or are they going to have part of your plans now, living business
other groups joining in this round with plan remember?) but shows next stages
them. over the next three to five years as
4. How involved are they going to get perceived today, with the financials now
with your company? (Do they want to showing how you spent the last $750K, and
manage the company, etc?) what you will be doing with the next
5. Do their portfolio companies need your $34,250,000 that you are asking from the
product and will they introduce you to Venture Capitalist.
them if they do? Following this plan of action in
6. How much of the company stock do they targeting your funding request will save
want? you time, effort and lead to stronger
7. Will they add more funds to the successes!
company should it be needed? (And if so,






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