| Colors are very important in the creation of | | | | create a color of purple that speaks of |
| websites. They give a non verbal message to | | | | majesty and royalty, especially when combined |
| those who visit the websites, perhaps one | | | | with the color of gold in the creation of a |
| that speaks more loudly than the verbal one | | | | website. Each color brings with it its own |
| that is given there. Some years ago, it was | | | | special attractions and it is important to |
| discovered that colors themselves actually | | | | use those colors to deliver just the exact |
| influence how a person feels and how they | | | | meaning that you want to give to those who |
| react in various situations and to various | | | | visit your website. Shading is important too. |
| things. For instance, back in the early | | | | A light blue for example, can be a soothing, |
| 1950's, hospitals started having their nurses | | | | calming color, that will make a visitor to |
| wear colors such as light green, light blue, | | | | your website feel relaxed, while a royal blue |
| and turquoise, rather than the usual stark | | | | can be an exciting color, which will make |
| white, because it was realized that these | | | | them want to act upon what they are reading |
| colors were warm and soothing and made the | | | | on your website. Another thing to think about |
| patients feel calmer. Hospital rooms were | | | | in constructing your website is the customer |
| also painted in those colors, rather than in | | | | that you will want to attract. If you are |
| the neutral grays, tans and whites which had | | | | constructing a website that is geared to sell |
| been the usual colors up until that time. | | | | items to ladies for example, you might want |
| When you think of circus posters, you think | | | | to use colors such as lavender and pink, |
| immediately of reds and blues and yellows, | | | | while if you were constructing a website |
| colors which made you feel excited, the same | | | | geared to sell hunting equipment to men, you |
| sort of thing was done with movie posters, | | | | probably would choose to bypass those |
| advertising movies which were going to be | | | | particular colors in favor of browns, tans |
| coming soon. The idea was to get the | | | | and greens. If you were constructing a |
| potential customer to feel excited about the | | | | website that you wanted to appeal to |
| circus or about the movie and want to be sure | | | | children, who, while they might not be the |
| and be there and not miss out on anything. | | | | customers, have a great deal of influence |
| This same sort of thinking is also used in | | | | over those who may be, then you might want to |
| the construction of our websites. What kind | | | | use the bright colors that would bring forth |
| of feeling do you want to bring to the person | | | | the excitement of a circus. What one might |
| who visits your website? If you are | | | | term joyful colors. These colors would do |
| constructing a family genealogical website | | | | well if you were selling children's books for |
| for example, one upon which you plan to sell | | | | example. It is also important to think about |
| genealogy software or family trees, then you | | | | the harmony of the colors that we put |
| may want to use warm colors, colors that will | | | | together. We want them to have an eye appeal |
| make the visitor feel soothed and comfortable | | | | to the visitor at the website, not drive them |
| and bring back memories of early homes, and | | | | away. This doesn't mean never using colors |
| of mom and dad and apple pie and holidays | | | | that don't "go together" on the same website, |
| together, that sort of thing. If your website | | | | sometimes we do that because we can use them |
| is one on which you wish to sell a different | | | | in a certain way that will make them work |
| sort of product however, you may want to | | | | together, but when we do that we need to do |
| incorporate the use of brighter, more garish | | | | it carefully and make sure that we get the |
| colors such as red, blue and yellow, colors | | | | desired results. Colors are very important in |
| which will get the visitor excited about what | | | | the construction of a website and we want to |
| you have to offer, get them enthusiastic and | | | | be sure that what they say enhances what we |
| encourage them to want to be a part of what | | | | are saying in words and pictures on the |
| you have to offer. Some colors, when mixed | | | | website. Make each element of your website |
| together to create another color, such as red | | | | work together to get across exactly the |
| and blue to create purple, carry both the | | | | message you want to give. As strange as it |
| warm and the cooling aspect, a lot depending | | | | may seem, the right colors on your website |
| on the shade. Red, blue and a touch of white, | | | | may lead to more "green" in your wallet. |