| Colors are very important in the creation of websites. | | | | of purple that speaks of majesty and royalty, |
| They give a non verbal message to those who visit | | | | especially when combined with the color of gold in |
| the websites, perhaps one that speaks more loudly | | | | the creation of a website. Each color brings with it its |
| than the verbal one that is given there. Some years | | | | own special attractions and it is important to use |
| ago, it was discovered that colors themselves | | | | those colors to deliver just the exact meaning that |
| actually influence how a person feels and how they | | | | you want to give to those who visit your website. |
| react in various situations and to various things. For | | | | Shading is important too. A light blue for example, can |
| instance, back in the early 1950's, hospitals started | | | | be a soothing, calming color, that will make a visitor |
| having their nurses wear colors such as light green, | | | | to your website feel relaxed, while a royal blue can |
| light blue, and turquoise, rather than the usual stark | | | | be an exciting color, which will make them want to |
| white, because it was realized that these colors were | | | | act upon what they are reading on your website. |
| warm and soothing and made the patients feel | | | | Another thing to think about in constructing your |
| calmer. Hospital rooms were also painted in those | | | | website is the customer that you will want to attract. |
| colors, rather than in the neutral grays, tans and | | | | If you are constructing a website that is geared to |
| whites which had been the usual colors up until that | | | | sell items to ladies for example, you might want to |
| time. When you think of circus posters, you think | | | | use colors such as lavender and pink, while if you |
| immediately of reds and blues and yellows, colors | | | | were constructing a website geared to sell hunting |
| which made you feel excited, the same sort of thing | | | | equipment to men, you probably would choose to |
| was done with movie posters, advertising movies | | | | bypass those particular colors in favor of browns, |
| which were going to be coming soon. The idea was | | | | tans and greens. If you were constructing a website |
| to get the potential customer to feel excited about | | | | that you wanted to appeal to children, who, while |
| the circus or about the movie and want to be sure | | | | they might not be the customers, have a great deal |
| and be there and not miss out on anything. This | | | | of influence over those who may be, then you might |
| same sort of thinking is also used in the construction | | | | want to use the bright colors that would bring forth |
| of our websites. What kind of feeling do you want | | | | the excitement of a circus. What one might term |
| to bring to the person who visits your website? If | | | | joyful colors. These colors would do well if you were |
| you are constructing a family genealogical website for | | | | selling children's books for example. It is also |
| example, one upon which you plan to sell genealogy | | | | important to think about the harmony of the colors |
| software or family trees, then you may want to use | | | | that we put together. We want them to have an |
| warm colors, colors that will make the visitor feel | | | | eye appeal to the visitor at the website, not drive |
| soothed and comfortable and bring back memories | | | | them away. This doesn't mean never using colors |
| of early homes, and of mom and dad and apple pie | | | | that don't "go together" on the same website, |
| and holidays together, that sort of thing. If your | | | | sometimes we do that because we can use them in |
| website is one on which you wish to sell a different | | | | a certain way that will make them work together, |
| sort of product however, you may want to | | | | but when we do that we need to do it carefully and |
| incorporate the use of brighter, more garish colors | | | | make sure that we get the desired results. Colors are |
| such as red, blue and yellow, colors which will get the | | | | very important in the construction of a website and |
| visitor excited about what you have to offer, get | | | | we want to be sure that what they say enhances |
| them enthusiastic and encourage them to want to be | | | | what we are saying in words and pictures on the |
| a part of what you have to offer. Some colors, | | | | website. Make each element of your website work |
| when mixed together to create another color, such | | | | together to get across exactly the message you |
| as red and blue to create purple, carry both the | | | | want to give. As strange as it may seem, the right |
| warm and the cooling aspect, a lot depending on the | | | | colors on your website may lead to more "green" in |
| shade. Red, blue and a touch of white, create a color | | | | your wallet. |