| The product is about teaching your parrot how | | | | have a subscription box on his site to |
| to talk. Now THAT is a niche! are a few | | | | capture emails and then build credibility |
| niche information products targeting pet | | | | with visitors who don't buy on the first |
| owners. Creating a product for pet owners is | | | | visit, and in the case study above, that's |
| a very sound idea. People love their pets | | | | 95% of people!Having listened to Frank talk |
| more than anything else they own.Frank Kern | | | | on a bunch of internet marketing teleseminars |
| created a product for parrot owners that is | | | | I know that his aim is not to fiddle around |
| making him $20,000 a year on autopilot. A | | | | too much with any one site. His method is |
| search for "parrots" in the Overture | | | | called the "Underachiever Method". His aim is |
| inventory tool at returned 88,000 results. | | | | to create 50 sites that generate money such |
| That means 88,000 people searched for that | | | | as the parrot site. What a good idea. 50 |
| term in February 2004.Let's see how Frank is | | | | streams of income that run on autopilot.That |
| making money on autopilot with his product. | | | | got me to think. If he can create 50 sites |
| By typing "parrots" without the quotes into | | | | like that, for me to create just one site is |
| Google's search box, I see that on the right | | | | good enough. I started to research my own |
| side of the results page, Frank's parrot site | | | | niches. I asked myself what other pets could |
| is listed in the number one position.It's | | | | people be interested in that would create |
| very likely that Frank pays only the minimum | | | | that kind of income?I searched for the |
| of five cents per click with his Adwords | | | | following terms and found how many people |
| campaign because there are only three other | | | | searched for those terms.Rabbits - 139,995 |
| ads on that page. Let's say that Frank gets | | | | Humming Birds - 110,692 Ferrets - 76,820 |
| two percent of people who search for | | | | Tropical Fish - 155,579 Hunting Dog - |
| "parrots" to click on his ad.He probably gets | | | | 30,725Woh! Excellent potential - bling bling. |
| more than that since it's a very good ad. The | | | | I searched on Google and didn't find anyone |
| wording of the ad hasn't changed for weeks so | | | | selling information products on rabbits or |
| it must work, I've checked.At two percent | | | | hunting dogs. I did find one on ferrets and |
| click through rate (ctr) that means 1,760 | | | | tropical fish. That shouldn't stop me from |
| people visit his parrot site. If just five | | | | creating a product on ferrets and tropical |
| percent of people order Frank's product at | | | | fish. There's always room for improvement or |
| $37.77, he's making $2898.72 per month. | | | | joint ventures.I looked at "hunting dog" more |
| That's really an exact figure and I'll show | | | | closely and saw that some related keywords |
| you how I came up with it.Frank uses | | | | are:"rabbit hunting dog" "hog hunting dog" |
| Clickbank as his payment processor. They | | | | "squirrel hunting dog" "deer hunting dog" and |
| charge $1 + 7.5% for each transaction, that | | | | a lot more.There are so many niches yet |
| means out of $37.77, Frank gets $33.94.Five | | | | untapped it's unbelievable. I think I'm going |
| percent of people ordered so that's 88 | | | | to create an information product for hunters |
| orders. 88 x $33.94 = $2986.72 Subtract the | | | | and use all those little niches for the |
| cost of pay per click advertising of $88 and | | | | chapters. I don't mind revealing all this to |
| that leaves Frank $2898.72 for the month. | | | | you because I've got a bag full of niches |
| Multiply that by 12 months and Frank makes | | | | that I've researched.One method I use to find |
| $34,784.64 a year. That's a nice income from | | | | niches is to type in just a single keyword |
| a one page website using one source of | | | | into the Overture tool and look at all the |
| advertising don't you think? Frank could | | | | related keyword phrases. Those related |
| spend an hour a week to monitor his Google | | | | keyword phrases are your niche markets.If |
| ads and that's all the work he has to do for | | | | you're going to create a niche product, set |
| his site.Frank could probably double his | | | | up a Google campaign to survey the market to |
| income by making a few changes to his | | | | see the potential success. Once you're |
| business. Since he doesn't run an affiliate | | | | certain it's going to be successful, go to a |
| program, he could switch his payment | | | | bookstore like Barnes and Noble and look up a |
| processor to one that takes a lower | | | | book or magazine about your niche. If there |
| percentage of his earnings.Frank could also | | | | isn't a book about your niche then you really |
| raise his prices. If he studies his market of | | | | should look for another niche.Look through |
| parrot owners he'll probably figure out how | | | | the book to see what kind of content it |
| much they spend on their parrots. Parrots | | | | contains. Now go to a freelance site such at |
| aren't cheap pets. Also, pet owners WILL | | | | and hire freelancers to write your ebook for |
| spend a lot of money on their pets. People | | | | you.Then set up a one page website, hook it |
| send their dogs to obedience school, grooming | | | | up to a payment processor such as Clickbank |
| services, and buy them all sorts of pricey | | | | and then send some traffic to the site. This |
| things.All Frank has to do is send his list | | | | should take you no more than a month working |
| of customers a survey asking them how much | | | | part-time or two weeks working full-time.Good |
| the information that they bought is worth to | | | | luck!------------------------------Copyright |
| them. He could raise his price for the | | | | 2004 Gary HuynhGary Huynh is an independent |
| product or create a version 2 and sell more | | | | internet marketing consultant.He works full |
| to his existing customers. He could also sell | | | | time researching and implementing new streams |
| parrot supplies to his existing | | | | of profit for his existing business and for |
| customers.Another thing Frank could do is | | | | clients. |