| Everyone in your Town Creek Subdivision knows | | | | know how to achieve it, or think the cost is |
| you. You wave to them as you come home from | | | | prohibitive. Most of the self-employed have never |
| work. | | | | dared to imagine that they too could become indelibly |
| You've got lots of friends. One guy takes his new | | | | stamped in the public mind like the national brands. |
| Remington rifle to hunt with you in the Fall. Another | | | | Without a second thought of hesitation, we all know |
| likes to come over to watch your favorite NFL team | | | | that television is the single most influential branding |
| on your Magnavox 52" HD TV. | | | | venue in the world. If you can be seen constantly on |
| You and your wife attend the PTA meetings | | | | TV - either locally or nationally, you will become |
| because of your kids. You see everyone at Deerfield | | | | branded! TV branding is how any national icon is born! |
| Community Church on Sunday. You coach the Little | | | | But the restrictive, limiting factor in TV branding is |
| League baseball team. | | | | the cost of TV marketing and advertising. |
| You know it's essential to meet lots of people to get | | | | Gunthy-Renker raked in $1.5 Billion in sales last year |
| ahead in your business, so you are a member of the | | | | creating TV infomercials at a cost of up to $425,000 |
| Civitan Club and go to monthly luncheons. You meet | | | | each. The most successful of the infomercials who |
| clients for a cup of coffee at Starbucks to get | | | | branded themselves on TV last year was the George |
| better acquainted. | | | | Foreman Grill, that sold 65 million products. |
| But are you personally branded in your hometown? | | | | The "cause-effect" of corporate branding is readily |
| In the foregoing paragraphs are the branded names | | | | apparent. |
| of Town Creek Subdivision, Remington, NFL, | | | | Personal branding, or self-branding, also enjoys the |
| Magnavox, PTA, Deerfield Community Church, Little | | | | same "cause-effect" relationship as corporate |
| League, Civitan, and Starbucks. | | | | branding. Now, for the first time, personal branding, |
| These names are branded, but are you? | | | | like corporate branding, can be effected with |
| Do folks in your town know you, like these branded | | | | repetitive exposure on TV as inexpensive as the |
| names? | | | | cost of a newspaper classified ad! Now with the |
| How many people in town actually know you? | | | | assistance of the Internet, efficient use of TV |
| Are there 500 or 5000? | | | | branding can be combined with a web site for |
| How much more income could you earn if you had | | | | extremely inexpensive personal branding. "Triggered |
| the same branding as those branded businesses and | | | | Markets," even niche markets, sparked with |
| institutions? | | | | prime-time commercials and night-time TV airings can |
| Corporate branding is essential to business. | | | | be linked to an Internet site that can "tell the story" |
| Rolex is so branded, that you wouldn't think of | | | | necessary for self-branding. FCC-mandated "leased |
| buying a Rolex watch at a discount store. Or, a Rolls | | | | access" stations and "selective area" cable networks |
| Royce. | | | | can brand your image and your service or product on |
| "Coke" is so branded from over a century of | | | | TV for less than the cost of newspaper ad. |
| marketing and advertising that even a picture of that | | | | The most powerful venue ever available for branding |
| little curve-shaped bottle without seeing the logo | | | | - as with a "scorching red-hot branding iron" seared in |
| communicates the brand instantly! | | | | the mind of public awareness - can now linked with |
| Personal branding, like corporate branding, is also | | | | the Internet to provide personal self-branding that |
| critically important to every professional, | | | | was once only affordable to the corporate giant. |
| entrepreneur, and small business. But most don't | | | | |