Investment Strategy: The Investor's Creed

Fascinating, isn't it, this stock market of ours, with itsThe Stock Market is a dynamic place where
unpredictability, promise, and unscripted daily drama!investors can consistently make reasonable returns
But individual investors are even more interesting.on their capital if they comply with the basic principles
We've become the product of a media driven cultureof the endeavor AND if they don't measure their
that must have reasons, predictability, blame,progress too frequently with irrelevant measuring
scapegoats, and even that four-letter word,devices. The classic investment strategy is so simple
certainty. We are a culture of investors whereand so trite that most investors dismiss it routinely
hindsight is rapidly replacing the reality-based foresightand move on in their search for the holy investment
that once was flowing in our now real-time veins...grail(s): a stock market that only rises and a bond
just like downhill racing, grouse hunting, and Supermarket capable of paying higher interest rates at
Bowls.stable or higher prices!