| "Believe the hype. The Internet and the World Wide | | | | newsletters, which will stand out above the rest, is |
| Web have become the most important new | | | | one marketing method. Questions raised by this |
| communication media since television, and ones that | | | | method are: What is a drip campaign? What is an |
| are fundamentally reshaping contemporary | | | | auto-responder?o Advanced Web Statistics - this |
| understanding of sales and marketing." - Jim Sterne. | | | | method brings more information besides the basic |
| During the last part of the 1990s, the Internet boom | | | | question of how many hits the site receives. These |
| saw all kinds of brand new companies that were | | | | statistics allow owners to measure vital information in |
| developing services and products that literally | | | | a very easy matter, some of the info includes: |
| capitalized on the Internet's potential. | | | | Where are the visitors coming from? How long do |
| Unfortunately, the push-to-market often resulted in | | | | they stay on the website? Which pages are the |
| very poor planning and many business models failed | | | | most popular among visitors? Which of the pages |
| to include realistic and profitable business objectives. | | | | cause visitors to exit the website? The most |
| When the year 2000 ended, many of the above | | | | important issue regarding this method is diagnosing |
| mentioned companies closed their doors. After this | | | | the problem areas and determining the results of a |
| black period, the surviving and the new opened | | | | campaign. |
| companies realized that the web-based strategies | | | | In the future, websites will be more personalized, as |
| and techniques must be taken into consideration just | | | | they will cater to consumers and niche markets. |
| like any other classic marketing tools. The basic | | | | Internet marketing through audio newsletters will |
| questions regarding marketing must still be answered, | | | | probably become a more accessible tool for targeted |
| some of them are:o Are the business models | | | | audiences. Other predictions made by experts |
| realistic?o Who are the customers?o Which mix | | | | regarding the future of Internet Marketing are:o 50% |
| marketing strategies are efficient?o What is the | | | | of experts affirm that anonymous, free, music file |
| competition doing? | | | | sharing on P2P (peer-to-peer) networks will still be |
| Besides these traditional issues, the internet | | | | easy to perform a decade from nowo 59 % of |
| marketing world had other things to offer:o Search | | | | experts agreed with a prediction that more and more |
| Engine Optimization ( SEO ) - considered by many to | | | | business and government surveillance will occur as |
| be the most cost-effective method for attracting | | | | computing devices proliferate and become embedded |
| visitors to a website by getting that website listed | | | | in appliances, phones, clothes and carso 56% of |
| on top search engines and directories. This method | | | | experts agreed that as telecommuting and |
| asked many crucial questions, such as: How can this | | | | home-schooling expand, the boundary between |
| be accomplished in an efficient way? On-site or | | | | leisure and work will reduce and family dynamics will |
| off-site optimization? Which keywords are most | | | | change due to this reasono 57% of experts agreed |
| efficient?o Pay Per Click Advertising ( PPC ) - the | | | | that virtual classes will become more widespread in |
| quickest and easiest method to create instant online | | | | formal education and that students might, at least |
| presence. All PPC campaigns can be created and | | | | occasionally, be grouped with others who share their |
| launched within 2 weeks and the costs are | | | | interests and skills, rather than by age |
| determined by the keyword search volume and the | | | | All things considered, Internet Marketing is one of the |
| keyword market value. The most important question | | | | most important aspects of the Internet world and |
| regarding this method is: How to ensure that owners | | | | many people are considering that this domain will |
| get the most return on their investment?o E-Mail | | | | have a very long future, along with the Internet. All |
| Marketing - a custom newsletter design which is | | | | website owners will have to take into consideration |
| combined with a very powerful e-mail management | | | | at least one Internet Marketing technique. |
| system that sends engaging e-mail, promotions, | | | | |