| Link building is one of the most important aspects of | | | | the older the site, the longer it is believed to have |
| site optimization for search engines. This element is | | | | been building the same. Therefore, while hunting sites |
| quite wide in nature and that is why most of the | | | | for posting into your link building campaign, you must |
| webmasters fail to comprehend its value completely | | | | utilize a tool to analyze the age of the domain for |
| or in fact, misunderstood it. Such people work hard | | | | better rating and prioritization of your link acquisition |
| to avail these links but do not understand why they | | | | campaign. |
| are required and how they are going to benefit their | | | | Domain Authority: It is an integral requirement of |
| websites. Hence, it is important to evaluate their | | | | any link building campaign. One must check out the |
| value or acquire them. | | | | authority of the domain because a link from or to a |
| Following this is the synopsis of some specific | | | | site with corrupted authority can lead to serious |
| guidelines catering to various very important aspects | | | | issues. |
| of link building. This will enable you to develop a clear | | | | Follow/no follow debate: Maintain a hold over the |
| understanding of link metrics and acquisition | | | | "follow/nofollow" debate as it develops. However, |
| techniques. Without having the skill of evaluating a | | | | initial results may not exhibit tremendous change in |
| possible or previously built link, no one can reach the | | | | the way the engines handle. All you need to do is to |
| excellence of quality link building. Although a healthy | | | | put a link carrying "nofollow" attribute to offer a slight |
| link portfolio can bundle all kinds of links of varying | | | | value to your portfolio along with making addition to |
| values, but it is only the quality ones that serve the | | | | its natural composition. |
| purpose of link acquisition goals and campaigns. There | | | | Page indexing: Check the index for the page or |
| are certain aspects that you must keep in mind while | | | | else, the robots.txt and the Meta robots tag for |
| working on building links. Discussed below, are a few | | | | signs of elimination. This is an imminent requirement |
| of these points, which may turn out to be extremely | | | | to check whether or not, will your link will ever be |
| fruitful for you. | | | | found and secondly, how much equity it can pass. |
| Link Placement: Stay away from areas such as | | | | Always avail the ones that come with 100% benefit |
| "link" or "resource" pages and template footers which | | | | but theoretical benefit. |
| are commonly known for link exploitation. A highly | | | | Relevant Authority of the Link Page: Instead of |
| disregarded or overlooked concept of the SEO | | | | struggling hard to receive links from your |
| industry, link placement is a metric that can bring | | | | competitors, put your efforts into following their |
| huge impacts on its value. It is mostly missed by the | | | | relevancy and link portfolio. This is definitely a |
| webmasters because of block level segmentation, | | | | complex metric because if you weigh links value on |
| where the engines divide a web page, and devalue | | | | the basis of their relevant authority then you would |
| links in some specific areas. | | | | only gain chances to win links from your competitors. |
| Age of Domain: This is, indeed, a complex | | | | Relevant Authority explains that the ranking of page |
| concept. It is a fact that search engine heavily trust | | | | in SERPs is directly proportional to the authority it has |
| sites that have spent a considerable time with them; | | | | for link equity in that term. |