| For home based business opportunity seekers looking | | | | 4) Crazy and passionate about their hobby or |
| to choosing the right work at home business, there is | | | | interest. If someone actually creates a magazine, |
| a important step to take after figuring out what a | | | | they typically are passionate! |
| niche market is (see previous article "What Is a Niche | | | | Niche markets that I've seen by looking at the |
| Market Anyway?"). This step is finding a niche that is | | | | magazine racks are scrapbookers, quilting, collectibles |
| profitable. With a niche that is not profitable, a home | | | | collectors, and boat owners. |
| based business will not last long. Let's discover how | | | | Always remember, you are building a foundation by |
| to find a profitable niche. | | | | looking for a market that is trying to buy a product |
| Step #1: Take a trip to your local library, Books A | | | | or service. A way to check out how many people |
| Million, Borders, or the like. | | | | are actually searching for a item or activity is to use |
| Step #2: Jot down topics that you observe with | | | | keyword tools such as the Overture Suggestion tool |
| "How To" series. | | | | at nichebot.com, and Good Keywords. |
| Step#3: Look for books that are bestsellers year in | | | | Once you are in one of these sites, type in the |
| and year out. Examples include job hunting books, | | | | following word "tutorial" and then copy and paste the |
| sales letter books, self-improvement books, etc. | | | | results on a Excel spreadsheet. |
| Write down potential niche markets based on your | | | | Then, type in "guide" and copy and paste the results |
| research. For example, maybe you could write an | | | | on a Excel spreadsheet as well. |
| ebook about tips on writing a business plan for real | | | | There will be a huge amount of results which will |
| estate investors. | | | | show you exactly what people are trying to find |
| Step #4: Browse the magazine racks and take note | | | | related to "guides", "how to", and "tutorials"; in other |
| of hobby related magazines. | | | | words, you will see the exact information they are |
| Keep in mind that you are looking for a niche market | | | | seeking. Once you know this, your job simply is then |
| that is: | | | | to offer them a product or service that will meet |
| 1) Easily reached (if they have a magazine you can | | | | their need. |
| reach them) | | | | When the lists are developed, make note of potential |
| 2) Isn't so large that the field is crammed with | | | | products such as a guide on "how to plan a vacation". |
| competitors | | | | Other great words to use are "buy", "purchase", |
| 3) Willing to spend money. You can check out the | | | | "learn", "problem", "want", etc. You will be amazed at |
| ads in hobby and trade magazines to discover the | | | | the results. |
| prices of objects of interests for a particular niche | | | | Follow the above tips and be well on your way to |
| market. | | | | targeting a highly profitable niche market. |