| Buyers Love the Convenience of On-line House | | | | until the sale is made. |
| Hunting | | | | Single Property Sites, has pioneered property-specific |
| The real estate industry has moved on-line with good | | | | websites. Their package provides everything from |
| reason - that's where the buyers have gone. Real | | | | templates, to hosting, to tech support. No technical |
| estate sales methods are being redefined, as people | | | | know-how is needed. Yet a customized website |
| increasingly rely on search engines to locate precisely | | | | costs only a few dollars a month per listing. It's so |
| the house they want. More than 53% of house | | | | cheap an agency can provide websites for every one |
| hunters use the Internet in their home search, | | | | its listings - without it costing sellers anything. |
| according to the National Association of Realtors | | | | Deliver Convenience in a Way that Appeals to both |
| (NAR). | | | | Sellers and Buyers |
| Their surveys also show, seventy-five percent of | | | | To the oft-quoted real estate phrase, "location, |
| buyers locate their agent online. And seventy percent | | | | location, location," add "convenience, convenience, |
| of real estate firms have a website - many of them | | | | convenience." Nowadays, that's what everyone looks |
| searchable. Searchable websites allow a person to | | | | for. As improbably as it would seem, individualized |
| enter their specific preferences (3-bedroom, price | | | | sites are convenient and simple. |
| range, etc.) and see that firm's available listings | | | | The unique marketing strategy gives any property a |
| matching those criteria. | | | | competitive advantage. But it also provides the agent |
| Expect Internet reliance for real estate to increase | | | | a valuable advantage during the listing interview. One |
| further, because computer- and Internet-savvy | | | | no other sales agent can match. |
| buyers find answers that way (no matter what | | | | 1. Convenience for Sellers |
| they're buying). Studies show web searchers tend to | | | | Sellers want their property to sell quickly and easily. |
| have higher education and incomes, and are more | | | | They expect their agent to make their property |
| likely to buy. To gain credibility with Internet-oriented | | | | stand out from similar homes. Providing maximum |
| buyers, agents must demonstrate they understand | | | | Internet exposure guides buyers directly to their |
| what's wanted - not just homes, but HOW they | | | | property. And it's so fast it's not dependent on |
| prefer to buy them. | | | | customary printing or newspaper schedules. |
| Web searchers prefer to take an active role in their | | | | 2. Convenience for Buyers |
| home search, rather than waiting to see what their | | | | The address takes them to the website, with |
| agent suggests. Now, the pressing challenge among | | | | numerous pictures and all the property specs. No |
| real-estate firms is to find even better ways to | | | | need to click through numerous listings that don't |
| serve buyers and sellers online. Simply sticking a listing | | | | interest them. It's much easier to find the home that |
| on-line doesn't make it easy to find. It's too easy to | | | | "rings their bell," without needing to visit the property |
| get lost in the pack. | | | | initially. |
| Impress with Technology - Without Needing | | | | 3. Convenience for the Listing Real Estate Agent |
| High-tech Skills | | | | Individual websites expedite the whole sales cycle. |
| Firms employing online methods effectively | | | | Since properties sell faster, it's easier to focus their |
| out-perform the rest, by delivering answers in the | | | | energies on getting them closed. When courting |
| way buyers prefer-ample pictures, simple and direct | | | | sellers, it's a powerful distinction. Also, it maximizes |
| facts, and easily found online. | | | | open-house activity. |
| Visualize this - a website entirely devoted to one | | | | Sellers Claim Ownership of their Property's Website |
| particular property. The domain name? It's location, of | | | | Cindie Day, an agent with Piele Realtors, of Denver, |
| course | | | | claims it's much easier to sell a property with its own |
| Take a peek. No question about where it's located. | | | | website. "Sellers share the site information with |
| The home stands out in a high-impact way. And its | | | | friends and co-workers. It looks so deluxe and |
| front yard signs send passers-by to the unique | | | | impressive, people assume it's expensive. But it's |
| website for all the particulars. | | | | much cheaper than newspaper ads. I'm putting all my |
| Any property offered from its very own website | | | | listings on their own site since they sell faster that |
| rates extra attention - and gets it. Realtors are | | | | way." |
| pleased to learn they don't need to know any | | | | When it comes time for a seller to choose which |
| technical stuff at all, to produce a well-designed, | | | | agent brings "something extra," offering sellers their |
| one-of-a-kind website. Following the easy steps lets | | | | own buyer-oriented website (for no cost to them) |
| them create a unique site within minutes. Each | | | | counts as a noteworthy listing tool. |
| property appears its own domain name (the address) | | | | |